My name is Doug Olena. My wife and I have a Desktop Publishing company in Birmingham Alabama called Keystrokes.
My interest in fonts goes back to some work I did on our Mac Plus in 1987 that I sold to UpTime Disk Magazine. I craved some fair market to develop software for and found I had too little talent programming. Typefaces always fascinated me and I decided to test the waters with a PostScript typeface called Dana Line. I sold it to DiskWorld Magazine for a fair return on my expenditures and decided that I needed to find some typeface artwork unavailable in electronic form. I believe I found an excellent collection of Alphabets of the Art Deco Tradition, called "Book of Art Deco Alphabets" published by Sterling/Main Street Press.
The first collection I developed contains most of the alphabets in that book and many additional styles that are straightforwardly derivative from them. There are (at the moment) 41 typefaces included in the package called "Fonts For Design Art Deco Collectionｩ1992-96", and an original symbol font called Deco Bats.
This disk contains both TrueType and Adobe Type 1 versions of the alphabet I named Arwen after my first daughter. (There is an alphabet called EDEN in the book and Eden is my second daughter's name. Arwen was jealous that Eden had an alphabet named after her, so...)
It is a fine example of the Art Deco Tradition. The clean lines and delicate symmetrical balance of the parts make for rich and interesting layouts.
The names of the typefaces are either as they appear in the Book of Art Deco Alphabets by Sterling/Main Street Press or when I believed there would be a conflict with currently available typefaces, the names were trademarked or the names were not available in the book, I gave them names capriciously. Some names are representative of the Type, like Searsucker, while some are Germanic, like Hindenburg (much that is part of the Art Deco tradition comes from Germany and Europe.)
For a few of them I have names of their designers: I know that Robert Hunter Middleton, an American designer for Ludlow Typograph Company of Chicago, designed Eden Light, Classic Sans Serif and Delphian Open Title; Rudolf Koch of the Klingspor foundry in Offenbach produced (in this collection,) Maximilian, Neuland and Zepplin; A.M. Cassandre working for Deberny & Peignot of Paris produced Bifur, a version of which is included in this collection as Shades.
Some of the styles are relatively common in electronic form: Empire (designer: David Berlow?), FFD Broadway (Broadway, designer: M.F. Benton), FFD Huxley Vertical, FFD Koloss, FFD Neuland Inline.
I do not have the resources to discover all the trivia about the type and the questions of origin and name. Those questions interest me, but I don't have time or the tenacity to do all the gumshoe work. There are resources, but I only have a few of them, none encyclopaedic.
I am fascinated by the type itself, the geometry or lack of it, the style and sense of it. I have fallen in love with the variety of shapes possible from some 62+ basic letter shapes & punctuation. The Art Deco Tradition of the 20's & 30's and the revival of the art form in the late 60's & 70's (in the United States) have produced styles and characters unique to our machine age. Little of the Art Deco tradition serves well for body text, but most of it is great for headings and advertisements, newsletters and LOGO's.
The second collection contains type from a number of sources. The collection is eclectic in nature, containing script, deco, wood type from a collection of circus and wood type alphabets from a Vermont newspaper printer, and some blackletter/old English fonts.
Enjoy
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Prices for the fonts are listed in the flier. The collection comes with a font selection guide and your choice of Type 1 or TrueType versions for the Mac System 6.5 and up or PC, Windows 3.x, Windows 95 or OS/2 2.1 or up.
Feel free to distribute this software (Arwen Font and Fox Font in either or both formats) as long as this ReadMe document is included. The collection is commercial software and is available now. If you use Arwen or Fox and like them call me at:
205-871-8803
If you want to order fonts from the package, use American Express, Master Card or VISA, or send a check or money order for the selected fonts and $3.00 for shipping and handling (in US Dollars or its equivalent) to:
Keystrokes
222 Peerless Ave.
Birmingham, AL 35209
We may also be contacted at: dougolena@aol.com
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INSTALLATION:
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***
NOTE: These fonts are not designed to be used without Adobe Type Manager (ATM) or a TrueType rasterizer (included in System 7.x.x for the Mac and MS Windows 3.x.x for the PC.) They will not look very good on screen and will print poorly on a dot matrix printer if you don't have ATM or a TrueType rasterizer. They will print well, however, if you wish to use a TrueType or PostScript printer. For additional cost I can include selected bitmap fonts.
***
I. Macintosh
A. Adobe Type 1
1. System 6.0.x
2. System 7.x.x
B. Apple TrueType
1. System 6.0.7 or 6.0.8 with init
2. System 7.x.x
C. Note on using Master Juggler or Suitcase
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I. A. 1. Macintosh; Adobe Type 1; System 6.0.x:
･ Open the folder labeled "Mac Type 1".
･ Copy the postscript file named "Arwen" into the System folder on your startup disk.
･ Double click on the "Arwen"suitcase file. This will open up "Font/DA Mover". (Refer to
your Macintosh manual if you don't know how to use the "Font/DA Mover" utility.
･ Open the "System" file on your startup disk and copy the font named "Arwen 12pt" into
it.
･ Close the "Font/DA Mover" and restart your Macintosh.
*** If you are using ATM (Adobe Type Manager) then in every application that uses fonts,
Arwen will be resizable to any size the application supports and will print at the
highest resolution of your printer.
*** If you are not using ATM then the the system software will resize the 12 point
bitmapped font and will print cleanly at any size on a PostScript or TrueImage printer.
If you are using a dot matrix printer the font will print best at12 points. Above that
size it will look blocky.
I. A. 2. Macintosh; Adobe Type 1; System 7:
･ Open the folder labeled "Macintosh" then open the folder labeled "Mac Type 1".
･ If you are using ATM version 2.02 or higher then drag both the suitcases "Arwen Fonts"
and "Fox Fonts" and the postscript files "Arwen" and "Fox" over the System folder and
your system software will place the items in the correct location.
･ I don't suggest using the font without ATM. Since there is a TrueType version of
"Arwen" font, I suggest using that with System 7.
I. B. 1. Macintosh; Apple TrueType; System 6.0.7 or 6.0.8:
･ Open the folder labeled "Macintosh" then open the folder labeled "TrueType". You will
find the "Arwen" and "Fox" TrueType suitcases there.
*** Since Apple bundles the TrueType init with the StyleWriter and low end Apple laser
printers there are also directions for installing TrueType fonts with the software
included. I believe the init will only work with System 6.0.7 or 6.0.8, but I may be
wrong about that. The init is unnecessary with System 7.
I. B. 2. Macintosh; Apple TrueType; System 7:
･ Open the folder labeled "TrueType". You will find the "Arwen" and "Fox" TrueType
suitcases there.
･ Drag the Suitcases over the System folder on your startup disk. The system software
will place the suitcase in the "System" suitcase file, or for System 7.1 and above, in the
Fonts folder.
･ In every application that uses fonts, Arwen and Fox will be resizable to any size the
application supports and will print at the highest definition of your printer.
I. C. Using either TrueType or Adobe Type 1 with "Master Juggler" (From Alsoft) or
"Suitcase" (from 5th Generation): Refer to your manual.
･ The value of these great utilities is that you will be able to place the typefaces
anywhere on your disks that you wish, and load and unload them into your system
without having to restart your Mac. (System 7 also doesn't require that you restart.)
･ If you have more than about 30 or 40 fonts, your system becomes unmanageable when
you have to change configuration, without these utilities.
